First Diamonds

First Diamonds is a well-regarded jewelry store in Cape Town, South Africa, known for its extensive selection of diamonds and tanzanite. They offer both set jewelry and loose stones, with the option for custom design and setting. The company emphasizes professional service, knowledgeable staff, and competitive pricing, often catering to international visitors seeking high-quality gemstones. Guests appreciate the personalized attention and the ability to have pieces appraised and delivered to their hotels. While not a traditional tourist attraction, it is a popular destination for those specifically seeking to purchase fine jewelry.